Lining your waterline can be a real struggle, particularly if you’re a contact lens wearer like me. The makeup routine of my early years would consist of black pencil liner smothered into my lower waterline and lashings of mascara. The first few hours post application would go swimmingly, but low and behold, by the end of the day, my makeup would resemble that of Marilyn Manson’s.
Keeping your pencil liner in place seemed like an impossible task to many women, until, of course, gel liners exploded onto the market. The little pots of wonder provided extreme colour payoff with long-lasting power. Heaven sent for some, but a pain for others. Although I love my Maybelline Eye Studio Lasting Drama Gel Liner, I’m not partial to placing it into my waterline. I find placing a mousse-like texture directly into my water line feels uncomfortable, unsecured and messy (particularly when applying it on the move).
So what’s the alternative? Rimmel’s SCANDALEYES Waterproof Kohl Liner had been a good contender for years, but despite the label, it wasn’t as long lasting as I hoped. I almost felt defeated in my search for the perfect eye pencil until Marc Jacobs released their oh so fabulous cosmetics line *cue the singing angels*.
August 2013 saw the release of the much anticipated Marc Jacobs beauty line. With a highly established fashion legacy behind its name, we all knew that the products were going to be very luxurious with a price tag to match. I’m OBSESSED with anything Marc Jacobs, so you can imagine the delight on my face when I heard that they were branching out into their own brand of makeup. Many fashion brands have tried their hand at the makeup world, but very few have had the success that Marc Jacobs has over the years.
The Marc Jacobs Highliner Gel Eye Crayon is, in my opinion, the Rolls Royce of eye pencils. Much like a traditional gel liner, the super-malleable formula glides on smoothly for an incredibly pigmented and long lasting wear, but gives you the convenience of a pencil liner. There are 25 shades in the range from bright neon to traditional black. I’ve not had a chance to play around with the colours too much as I don’t feel like they’re necessary for the looks that I create, but ‘Blacquer’ and ‘In the buff’ are by far my favourite colour options.
The pencil itself epitomises all that is great with Marc Jacobs designs. The black and silver details along with the simple ‘Marc Jacobs’ logo mimic the minimalist nature of the brand. The top end of the pencil contains a band of colour; which corresponds to the colour of the eyeliner. This makes it easy to spot the eyeliner of your choice in your makeup bag without having to lift off the lid. You get 0.5g of product here; which doesn’t seem like a lot, but a little goes a very very long way.
My biggest objective with pencil liners is by far the comfort of the formula. As mentioned before, I’m a contact lens wearer who spends most of my day in front of a computer screen, so having an eyeliner that won’t irritate my eyes is a must. The texture is incredibly creamy and glides into my waterline with absolutely no tugging at all. The sharp point on the pencil allows for me to place the liner in the exact direction that I desire with no chance of poking myself in the eye (yes, that has stupidly happened to me before).
The colour payoff is what initially sold this pencil to me. Marc Jacobs describes it as a richly pigmented, extreme-wear, waterproof eyeliner – all of which I cannot deny! This liner is like a magnet to the eyes. Be it humidity, rain or emotion – this liner will not budge. I will warn you though, if you’re planning on wearing your makeup for longer than 16 hours, things will start to shift. That’s to be expected with any makeup item and it would be ridiculous to expect this eyeliner to last longer than that. With that being said, I tried this liner on my eyes for a wedding last week and it required no topping up at all even though it had been on pretty much the entire day. It’s obviously the gel component that gives the pencil its intense colour, but it even rivals many of my liquid liners. Oh and if you’re wondering how you would go about sharpening the pencil without it smudging all over your sharpener? – there’s an in-built sharpener, meaning you simply need to twist the bottom of the pencil in order to get more product out.
So here’s the catch, or should I say catches? – it’s £19.00 and it’s only available at Harrods (in the UK or Sephora.com from the US). Some would say the price tag is extortionate for a simple eye pencil and I certainly agree. It is a steep price for an eyeliner, but I’m completely hooked. This liner has by far exceeded any expectations that I’ve ever had for an eye pencil and I doubt I would use anything else. I suppose the price can be justified considering that it uses significantly less product than traditional liners because of its gel texture, but then again, when have us makeup enthusiasts ever needed justification?