Since my teens, I’ve been a loyal devotee to my favourite Essex beauty haven, Harmony Health and Beauty. Despite moving cross-county a few years ago, I never miss an opportunity to put my feet up and soak in the blissful atmosphere this wonderful salon. As funny as it sounds, it makes me feel at home. The sound, the smell, the ambiance – are all so familiar that I never leave without a smile on my face. Luckily, my family still live close by so I can justify the journey, but nevertheless I’ve never since found a salon that I enjoy as much as Harmony.
Of course, my devotion is further exaggerated by the fact that it is indeed home to one of the biggest Instagram beauty phenomenons around – Iconic London. Many of us have seen their Illuminating Drops take over the feeds of beauty bloggers, makeup artists and enthusiasts alike. I’m no stranger to a beautiful glow, but it’s their Evo brushes; which caught my eye from the offset. In the name of research, I took the plunge, purchased their complete brush set and lied through my teeth when my husband questioned me on how much they were…
Truth be told, collecting makeup brushes has become somewhat of a sick obsession. I have more brushes than what’s required for one face. Nevertheless, when I saw images of the Iconic London Evo Complete Face Set, I couldn’t resist. Not only are they aesthetically pleasing, but they look very similar to the Artis Brushes; which have been at the top of my makeup wish list for quite some time. What’s even better is that they’re a fraction of the price…and they come in rose gold (enter ‘heart eyes’ emoji here).
The Complete Face Set comprises of everything your need to slay your base. There’s a brush for your foundation, a brush for your bronzer and so on. What’s interesting, is that the brushes are fairly multi-functional. For example, the bronzer brush (002) can be used for setting powder and the concealer brush (006) can be used for contouring the nose. There are a total of 6 brushes in the collection; which I’ll explain in greater detail. There is a smaller collection available which only contains 4 brushes, but of course, if I don’t have it all I’m not happy so I settled with the larger set. What really caught my eye (like a cat distracted by a shiny object) was the rose gold hue of these brushes. Let’s be honest, they’re stunning and the pictures don’t do them justice. Iconic sell these brushes in both black and white, but I find it hard to resist anything that’s rose gold.
If you’re lucky enough to live within a close proximty of Harmony Health and Beauty, you can easily find an array of Iconic products in their display cabinets, including the white Evo brushes which are always out of stock on the website. Debra, the salon’s owner and Mum of Iconic’s founder Jade, is usually on hand as well as the other lovely ladies at Harmony to explain how to use any of their products. Of course, Iconic London also have their own website, www.iconiclondoninc.com, where you can purchase any of their items and often at discounted rates as they consistently have offers going on. The Complete Evo Brush collection is priced at £75; which for 6 brushes isn’t really that bad. At £12.50 per brush, that’s pretty much the same price as a Sigma or Morphe brush. The smaller collection, the Evo Contour & Conceal Makeup Brush Set, is priced at £42.99 and works out slightly cheaper at just over £10 per brush, but you do miss out on the powder and foundation brushes; which in my opinion are the most enjoyable brushes to use of them all.
Here’s what is included in the collection:-
001 – Perfect for foundation, bronzer and setting powder. It leaves no streaks or residue bristles on the face and creates a beautifully blended finish. My foundation went on and was blended out in literally seconds. Perfect for every day use if you don’t want to faff about with wetting Beauty Blenders in the morning.
002 – Slightly smaller than 001, but still perfect for foundation, blending out contour, bronzer, blusher and setting powder. I love using this brush for all over setting with powder.
003 – Perfect to sculpt out your cheekbones. It’s small enough to get into the contours of your face, but big enough to avoid harsh lines. It’s also great for cleaning up your contour with a brightening powder.
004 – Although it’s labelled as a great highlighter, concealer or contouring brush, I found it best worked with powder or cream highlighters.
005 – Meant for eyeliner, brows and lip perfecting I actually use this to draw out the lines on my nose contour or cleaning up my lipstick with concealer.
006 – The ultimate brush for nose contouring, and other smaller areas. Also good for spot concealing.
The brushes themselves are vegan-friendly and cruelty-free, with synthetic fibres making up the bristles. Whatever your conceptions are of synthetic fibres, put them aside. I have never felt something so soft against my skin since my hen do in Vegas (sorry Mum). What I love most about these brushes is that they’re so densely packed it almost feels like you’re using velvet on your face. I’m not going to lie, I am forever dedicated to my Beauty Blender. In fact, I’ve never been a fan of using a brush to apply my foundation. However, the foundation (001) brush left no streak marks or inconsistency in my application.
Now here’s my bit of honesty. My only gripe with these brushes is the handle. I LOVE the fact that the rose gold colour doesn’t get dirty with use, but I would’ve prefered a slightly heavier feel to the brush. Considering that you’re having to part with near enough £100 when buying these brushes, the handles don’t quite match up. I wouldn’t say that it’s a deal breaker by any means – I have the upper body strength of a 6 year old anyway, but it’s just my opinion.
Cleaning of the Evo brushes is fairly straight forward. Of course, Iconic offer their own brand of Brush Cleanser; which you can pick up for a mere £12.99. I’ve been using The Pro Hygiene Collection Makeup Brush Cleaner on all of my brushes for years, including the Evo brushes and I’ve yet to experience a problem. By no means should you submerge the Evo brushes in water or use any harsh methods of cleaning; which is right up my street because I hate cleaning brushes. In my opinion, they’re fairly low maintenance compared to my traditional brushes as they are so densely packed that you also don’t need to waste time in re-shaping them and they require very little drying time.
I often reserve my ‘speciality’ makeup purchases for glam events, however, the Complete Evo Brush collection has become somewhat of an everyday staple for me. Although I still love my Beauty Blender and traditional brushes, I love the fact that the Evo brushes are so ‘pick-up-and-go’ with very little upkeep required. I won’t deny the fact that the rose gold hue has a part to play in why I love these brushes so much, my vanity table has never looked so good. I do, however, love everything that Iconic London stands for and how quickly they have evolved in the makeup world from their humble beginnings in Essex. Call me slightly biased but I’m an #iconicbae for life!